2. What is Search Engine Marketing or PPC?

Search engine marketing or SEM as it is commonly known is a very vital part of Web marketing. SEM is a combination of two practices, known as Search engine optimization (SEO) which is also known as “organic search” and Paid search marketing or PPC(PAY PER CLICK). An effective and proactive search engine marketing campaign provided a very good return on investment and has the ability to improve lead generation, an increased visibility amongst potential clients along with brand awareness that leads to an increase in business and sustainable growth.