1. What is Search Engine Optimization or SEO?

Search engine optimization also known as SEO famously, is the method of improving the visibility of a website on popular search engines like Google, Yahoo and Bing, which in turn helps in providing the website better rankings and an increase in traffic with more and more visitors getting attracted to the website through organic search results. These days most of the traffic on the internet is driven and directed by search engines. If, for a variety of reasons, a website does not feature in the first two pages of popular search engines, then you risk losing out on opportunities to attract and target potential customers to your website. Search engines are the most vital form of information on the web, as mostly all users with access to the internet use it to gain knowledge and information.